Your brand identity is how your audience perceives you. Putting it in even simpler terms, “a brand identity is the face of your business.” Without a comprehensive, well-defined brand identity, your audience might not understand who you are.
It’s important to note that brand identity is not the same as branding. It’s the product of effective branding. Brand identity is also not the same as visual brand identity, even though marketers sometimes confuse the two. Brand identity includes:
- Visual Brand Identity
- Brand Voice
- Brand Values
- Brand Personality
Together, these four components create the look, feel, and tone of your company to the outside world. While your brand identity may evolve slightly over time, taking the time to define your company is absolutely a valuable exercise.