We need to get one thing straight; a brand is much more than just a logo! Whilst we understand cost can be a determining factor and we certainly appreciate the desire to get a visual representation for your business quickly, we just don’t believe logos alone tell enough of a story about your business. A poorly designed logo can end up targeting the wrong market altogether.
We believe a brand speaks volumes about a business, including:
• The experience customers can expect when consuming a product or service
• How a business highlights their unique selling points or market position
• How a business understands their target markets by engaging with their interests and needs
• How a business stays relevant and keeps up with the trends in the market
Your brand describes who you are and what you do, therefore it is important your visual identity – your logo, which is utilised for virtually all of your marketing communications, clearly communicates this.