Brave Face is a charitable brand identity designed for two chaps who have both been touched by anxiety and depression and felt the need to bring about more awareness. The brand needed to be incredibly simple as it had such a wide range of touchpoint applications, from being mobile friendly to being stitched on a cap.
The brand initially started with t-shirts and other apparel but has plans for more merchandising and an App to spread the word for this often deeply hidden epidemic.
"Brown Creative hit the nail on the head with this amazing identity! We were after a modern, clean, hard hitting and simple logo device which had strength and clarity and which, over time, would be instantly recognisable. We highly recommend Brown Creative."
Simon Lowe – Brave Face