This article shows the full brand prcess for the Rio Olympics brand identity. The thinking, the process, the font, the symbol… so interesting.
Click on the link below
Courtesy of C.S.Jones on Creative Market
Like all things in life, this really does apply when considering investing in quality design.
This takes brand extension to a new level but thought I’d share as it looks fantastic and shows a good brand can be applied to everything… especially when using something as versatile as colour.
To read the full story click here
Courtesy of Kevin Whipps on Creative Market
Designing with ‘less’ can often be much harder than designing with ‘more’ but the results can be outstanding.